A lesson in "How to Succeed" for local business leaders. UW-Whitewater Chancellor Beverly Kopper enjoyed an engaged crowd at the Rock Regional Business Expo Thursday. About half the 350 in attendance raised their hand when asked if they had a direct connection to the University. Kopper delivered a luncheon address akin to a classroom lecture. Kopper highlighted the school's philosophy of nurturing an entrepreneurial spirit and stressed education, like business and industry, needs to be nimble, think differently, and collaborate effectively.