A downtown Beloit building development may be living up to it's name. Rob Gerbitz with Hendricks Development Group tells "Your Talk Show" on WCLO the Phoenix Building is rising out of what was once the remaining shell of a heritage business. The new Building may fit into the landscape so well, many may not appreciate how much thought went into it's planning. The Phoenix Building should open early next year with shops on the ground floor, and apartments on the upper three. Gerbitz has special plans to top it all off. He says a cupola will host a tall flagpole for all to see, signifying the city center.