Janesville Mall store begins selling locally made products

boston-store

Boston Store officials won’t have to look so far to stock the shelves for the new line of products.

Parent company Bon-Ton began operating 45 of what it calls “Close to Home” shops in fall 2016—typically in small sections of its stores where the items are marked as having a more “hometown” feel compared to the mass-market retail sections of the stores.

The Boston Store at the Janesville Mall is one of the first to carry this new line.

All the products in the new line are made by Wisconsinites. Bon-Ton forged retail partnerships with about 100 small businesses that might otherwise have sold their hand-crafted items at small gift shops—or in some cases only online or through regional craft fairs.

A spokesperson for Bon-Ton, said the new shops’ sales over the 2016 holiday shopping season doubled company projections.