Visitors Bureau Awards $9000 in Grants
The Janesville Area Convention & Visitors Bureau, Inc. (JACVB) is very pleased to announce that it will give away $9,000 in marketing grants to 5 local tourism organizations for marketing and promotion efforts outside of Rock County.
Grants will be awarded as follows:
$1,500 to Rotary Botanical Gardens for the development of a video brochure used to market their facility as a destination for meetings and special events. The intended audience for the video brochure is primarily business professionals interested in company retreats, seminars and training or corporate parties. “Recent market research indicates a significant trend toward video and viral advertising because video engages the audience like no other medium, “ explains Mary Fanning-Penny, Executive Director of Rotary Botanical Gardens.
Rock County Historical Society will be awarded $1,500 to promote the current “Breadbasket: Seed to Spoon” exhibit outside of the Rock County area. “Promoting our exhibit outside of the Janesville area will help to bring new visitors into our community,” explains Mike Reuter, Executive Director of the Rock County Historical Society. “They may come to see our exhibit, but they will also stop for a bite to eat, fill up their car with gas or take in another area attraction while they are here”.
Janesville Performing Arts Center and Janesville Presents! will use their $1,400 grant to purchase billboards outside of Rock County promoting the Live on Main street series. “JPAC hopes to see a larger audience base from Northern Illinois as well as Walworth County. These geographic areas in the past have shown interest in many events at the center, but JPAC wishes to expand this interest through a greater marketing initiative in those areas”, says Elizabeth Horvath, Executive Director of JPAC.
Janesville Jets will use a $600 grant for paid advertising opportunities outside of Rock County. “The grant will allow us to participate in advertising to attract a new audience that may have never visited Janesville before” says Greg Hanthorn, Business Operations/Community Relations Manager for the Janesville Jets. “We are confident that once we bring them into the Janesville community to see what we have to offer, they will come back again and again.”
$4,000 of grant funds will be used to continue a sixth year of the successful cooperative marketing consortium that includes Rotary Botanical Gardens, Janesville Performing Arts Center, Rock County Historical Society and the Janesville Area Convention & Visitors Bureau. “Combining marketing efforts between our local attractions gives us more buying power, a more coordinated effort and allows us to utilize professional marketing services”, explains Christine Rebout, Executive Director of the Janesville Convention and Visitors Bureau.
The JACVB has designated $10,000 annually for the Tourism Marketing Fund. The program was originally launched in 1999, with previous recipients including The Wall That Heals, the AABGA Small Garden Conference, Rock Around the Block, Southern Wisconsin AirFEST and the World Water Ski Show Tournament.
The JACVB Marketing Grant Program is designed to assist local businesses and events in marketing to potential visitors from outside of Rock County. “Our goal at the Janesville Area Convention & Visitors Bureau is to increase the visibility of Janesville as a destination for leisure and business travel” explains Rebout.
Examples of qualifying projects include developing a marketing plan, creating marketing materials (brochures, posters), website development (design, creation, upgrades or maintenance), creation and marketing of tourism packages, direct mail campaigns, e-newsletters, media kit creation and dissemination, professional photography and conference/event bidding fees.
The Janesville Area Convention & Visitors Bureau is a private non-profit Destination Marketing Organization, whose mission is “ to lead, support and promote tourism in the area by promoting Janesville as a prime destination for meetings and conventions, motorcoach and leisure travelers, thereby creating a positive economic impact on the community and enhancing the quality of life.” The JACVB is funded by local hotel room tax and receives 42.5% of the room tax collected by the City of Janesville with the remainder going into the city’s general fund.