A local game and toy making company is changing it’s name. Patch Products in Beloit will now be known as “Play Monster”. Marketing Director Lisa Wuennemann says the industry leader in toy design and manufacturing has been enjoying steady growth in recent years. She says the new name will better reflect their mission. The Beloit based business has been in the game since 1985. And even though Patch has a new name, Wuennemann says they have no plans to change the old operation. The new name will be introduced for the first time at this year’s Toy Fair taking place this weekend in New York City.
