A new name may help a long established Janesville organization better promote its mission. Riverfront Inc. spokesman Nate Hundt says many people may not be aware of the businesses long standing work to benefit the lives of the disabled. Hundt says another concern is the term Riverfront is used by other entities in several city’s served by the company. So this Friday at noon, a ribbon cutting will be held on Barberry Drive in Janesville to highlight a new name and brand for the business.
