UW-Whitewater officials are looking into the cause of a false activation of the campus alert system. Campus Police Chief Matt Kiederlen says the system is designed to deal with shooters, ramming attacks or other violence the campus might someday face. Kiederlen says a technical malfunction activated the automated system about 3:15 p.m. Sunday to send out a run, hide, or fight message. A correction was issued by 3:30. Kiederlen says his biggest fear is people might ignore a real alert because of this incident.