Out with “Wisconsin’s Park Place and in with “Wisconsin’s Great Outside” for the Janesville Area Convention and Visitors Bureau.
Executive Director Christine Rebout says a-year-and-a-half long branding research and development project have resulted in a new slogan and logo.
Rebout says the squiggle tree isn’t going away, but it did get a makeover.
Rebout says the new slogan and logo are already reflected on the JACVB website and print materials.
Eventually the City, and other entities such as Forward Janesville and Downtown Janesville Inc. could adopt the re-branding as well.
