New area code headed to South Central Wisconsin, including Beloit and Janesville

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Residents of South Central Wisconsin will have to remember another area code in addition to 608 come mid-September,

Public Service Commission Communications Director Meghan Sovey says the 353 area code may be assigned to people when they request new service or an additional line in the Beloit, Janesville, or Monroe area.

Sovey says the 353 area code will be used to provide telephone numbers to new customers, but current customers will retain their existing phone numbers and will continue to dial and receive calls without change.

The 608 area code is expected to run out of assignable prefixes by the first quarter of 2024, if not sooner.